Passionate about bringing cutting-edge technology and innovative solutions to enhance African digital lifestyle, Dichaba Consumer Electronics is a leading Pan African Botswana-based and owned original equipment manufacturer of consumer electronics. 

We are dedicated to manufacturing and providing high-quality electronic devices and cutting-edge technology solutions that bridge the digital divide to empower individuals and businesses across the continent. Our commitment to excellence, innovation, and customer satisfaction drives us to deliver products that are geared toward enhancing African livelihoods and connecting people in this digital era.

At Dichaba Consumer Electronics we believe technology has the potential to transform lives, inspire creativity, and connect people in ways never thought possible.


Pan-African  Identity and   Dream: We embrace the diverse cultures, talents, and aspirations of every African. 

Innovation:  Breaking African-centered pigeonholes by pioneering and constantly seeking new ideas and solutions to address the evolving needs of the African market.

Quality:  From design to manufacturing, we ensure that our devices meet stern quality standards, delivering superior performance, reliability, and longevity.

Customer- Centric Approach :  By adopting an open culture dedicated to openly listening to client's feedback, understanding their challenges, and developing solutions that provides exceptional customer experiences.

Empowerment: We provide access to advanced consumer electronics and enable our customers to unleash their potential, achieve their goals, and thrive in an interconnected world. 



African find themselves defined by stereotypes that are limiting to their capabilities, with the world having defined what an African can and cannot do. Hence, we have made it our priority to empower every single African to dream bigger, to be persistent, and continuously strive to improve their livelihoods by unleashing their innovative and creative capabilities.

Quality Assurance

 We are committed to maintaining the highest standards of quality in our products. Each product undergoes rigorous testing and quality control processes to ensure optimal performance and durability.

Customer Satisfaction

Our utmost priority is to provide exceptional customer experiences. We go the extra mile to understand our customers' needs and offer prompt and reliable support to ensure their satisfaction.

Technological Excellence 

We continuously invest in research and development to stay at the forefront of technological advancements. Our goal is to bring cutting-edge innovations to the market and provide our customers with state-of-the-art products in a continuously changing tech space.

Social Responsibility 

We understand the importance of giving back to society. We actively participate in social initiatives, support local communities, and contribute to sustainable development efforts.



Thatayaone is a proficient & experienced serial entrepreneur, investor, and shareholder w ith a passion for technology and a vision for stimulating the Africa market. As a founder of Dichaba Consumer Electronics, Thatayaone provides strategic direction, guides the company's growth, and fosters a culture of innovation  and excellence.

Board-member/ Shareholder

Meyer is a well-seasoned ICT practitioner and a businessman. He is a self-made serial entrepreneur with several companies under his direction, he currently he directs a group of Companies which range from ICT, energy, telecommunications, and insurance.

Operations Manager

Amantle is an overseer of the day-to-day operations of Dichaba Consumer Electronics, with strong leadership and operational expertise he ensures the smooth functioning of manufacturing processes, supply chain management, and quality control.

Human Capital Manager

Neo is responsible for development and resources department, focusing on talent acquisition, employee development, and fostering a positive work environment. She ensures that the team at Dichaba Consumer Electronics thrives and grows together.



Inception of the Idea

Mr. Dichaba relays the idea of DICE into a functional operation, envisioning a consumer electronics original equipment manufacturer that brings the latest innovations to the African market.


  Establishment and Growth

Dichaba Consumer Electronics begins its takeoff, laying the foundation for its future success. The company focuses on building its brand, establishing partnerships with suppliers, and developing a customer-centric approach.



Infrared Thermometers for Government

With the hit of the covid 19 virus, causing unprecedented loss of lives Dichaba Consumer Electronics recognized the need for effective measures against COVID-19, especially after many months of realizing that Africa was at the bottom of the chain when it came to provisions that were to combat the virus across the world. Dichaba Consumer Electronics then manufactured infrared thermometers for the government to monitor and control the spread of the virus.



 Expansion of Facilities and Collaboration with Bofinet

Dichaba Consumer Electronics experiences significant growth and expansion by acquiring its second production plant, expanding its manufacturing capabilities, and meeting the increasing demands of its customers.

The company collaborates with Bofinet, a leading telecommunications company, to create an entry-level smartphone aimed at providing affordable access to technology for a wider population.


Customized Tablet for Botswana Statistics

In partnership with Botswana Statistics, Dichaba Consumer Electronics designs and customizes a tablet specifically for census intake, ensuring efficient data collection and analysis.

Collaboration with BURS for All-in-One Computers

 Dichaba Consumer Electronics partners with the Botswana Unified Revenue Service (BURS) to create customized computers that meet the specific needs of their operations, enhancing efficiency and productivity.